12:07pm Sunday, Aug. 31, 2008
Charlene Li , Vice President & Principal Analyst for Forrester Research, projects 2008-2009 to be the era of data portability and 2013 to be the timing of the ubiquitous social networks. In order to keep pace with technology, she recommends that brands: Create linkages between services based on individually... more >
7:36pm Wednesday, Jul. 23, 2008
A complement report to "IBM's Strategy for Taking Social Networking to the Enterprise: An Inside Look at Lotus Connections," (released by WR in the second quarter of 2008), Wainhouse Research's newest study, "The Enterprise Social Networking Landscape, Volume 1: Market Dynamics, Sizing... more >
3:29pm Thursday, Jul. 17, 2008
According to the WSJ , a large percentage of community projects fail because "businesses are focusing on the value an online community can provide to themselves, not the community." Deloitte research (compiled by Ed Moran, consultant) found that out of 100 businesses with online communities... more >
9:07pm Friday, Jul. 11, 2008
The American branch of BMW's Mini Cooper line tracks everything being said about its brand online and uses what it learns to guide advertising campaigns. Executives at Hewlett-Packard respond to customer problems and concerns through their individual customer-facing blogs. Del Monte Pet Products uses... more >
6:24pm Wednesday, Jul. 9, 2008
Barb Mosher , writer for CMSWire , blogs about the integration of Community Server 2008 with Microsoft Office SharePoint Server 2007: "The integration is a smart move by Telligent. SharePoint is the dominant collaboration and document management platform inside many organizations — particularly... more >
6:40pm Friday, Jun. 27, 2008
Shailesh Ghimire , Director of Interactive Marketing at AIR Marketing , recently watched our on demand Webinar titled How Online Communities Create Customer Evangelists and Citizen Marketers. He cited his two favorite examples--Intuit and iLounge--and says that he "learned a lot from the presentation... more >
5:03pm Tuesday, Jun. 17, 2008
Mike Heck, a contributing editor of the InfoWorld Test Center, begins by saying, " Naturally, communities are all about the social experience, and [Community Server 2008] has a number of ways to build those relationships." Here's a snippet of what he found when he tested our proven social computing... more >
12:04pm Sunday, Jun. 15, 2008
Naomi Grossman, blogger for bMighty.com , an online resource for smaller and mid-size companies, writes about "Social Media and the Enterprise," an informative Q&A session held during this year's Enterprise 2.0 conference. One question posed to the panel of experts was, How do we get our... more >
5:29am Thursday, Jun. 5, 2008
John A. Greco, Jr., President-CEO of the Direct Marketing Association , shares his thoughts on what direct marketers will experience in 2008: "The rise of online social networking is quickly changing the world further for marketers. In addition to the power that results from having many different... more >
9:03am Monday, May. 26, 2008
In a recent article by Abbie Lundberg , Editor-in-Chief for CIO magazine, she begins by saying, "More and more companies are offering some type of web 2.0 or consumer technology as corporate applications to their employees. In fact, two-thirds of respondents to a CIO Research study earlier this... more >