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Increase the Impact of Your Digital Marketing Spend in a Down Economy: How to Use Social Computing to Succeed in 2009 and Beyond
11:25am Monday, Nov. 17, 2008
The long predicted recession has arrived. According to a recent Association of National Advertisers (ANA) survey, more than 87 percent of interviewed marketing executives said they had already been asked to identify cost savings or reductions in current marketing and advertising efforts, and more than... more >
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How To Choose An Online Community Platform
12:35pm Thursday, Oct. 23, 2008
Analyst research estimates the social computing industry will grow at a rate of 40% every year over the next five years. You know you need a social network but don’t know where to start. What questions do you ask when choosing the best platform? Do partner channels matter? Are all community platforms... more >
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Leveraging User-Generated Content To Augment Enterprise Knowledge And Support
3:43pm Wednesday, Oct. 15, 2008
Progressive organizations are starting to turn to social computing tools to help them go deeper in their connections with those most interested in their brand. In addition to capturing knowledge and expertise, companies can leverage user-generated content in a myriad of ways to spur collaboration among... more >
