Telligent Community can benefit your business in many ways. From boosting your presence online, to providing your customers and staff with a platform to engage with each other, Telligent becomes a tailor-made tool capable of raising the profile of your organization in the digital sphere.
One of the key ways it works in your favour, is to boost your customer retention strategy. Community does this by giving your customers – and potential customers – space to explore your brand, chances to interact and have their voice heard. By doing this, they can get a feel for your company, make informed decisions before purchases and discuss any previous experiences with other members.
Telligent also allows you to display trust and authority, as well as be seen as a leading publisher in your field. Read on for our customer retention tips using Community.
Utilize a question and answer forum to build trust (and cut back on support costs)
Customer support can be costly. Overheads on staff, and everything that comes with it, are unavoidable elements of business that simply must exist. There are however, ways you can save money and also build customer trust at the same time.
By providing a resource that customers in need can access and utilise for support, such as a question and answer forum, you have more chance of allowing problems to be solved without any intervention from your team.
Additionally, if your company has this type of resource available online, you’ll likely be seen as a source of trust and authority. You can choose to cover whatever you like in your Q&A area, from solution fixes and how-to guides, through to further advice on who to call.
Telligent Community provides question and answer building capabilities right out-of-the-box, and can help you increase customer retention, cutting costs along the way. With the ability to accept and reject answers, you’ll have full control over what users see.
Find out more about Telligent’s question and answer forum features.
Publish, publish, publish
In today’s fast-publishing digital environment, it seems every brand is competing for space as an authority. With access to free publishing platforms, easy-to-launch blogging web apps and dynamic social media profiles that can be set up in minutes, the reality is that anyone can become a voice – which is both a good and bad thing for brands.
When working with a platform such as Telligent Community, the ability to post blogs is reinforced by rich blogging features, such as commenting, reviews and star rating functionality. This, coupled with the ability to customise the visual aspect and branding of your blog, means that you can quickly separate yourself form the lower echelons of content publishers and focus on building trust within your audience.
Having this sort of authoritative ‘real estate’ allows a business to gain more control over what their customer read, providing them with accurate, useful information that they can feedback on.
Launch a forum to give your customers digital space
When customers have a voice, they are heard. When someone is heard, they feel valued. And so this is where discussion forums can come in and act as an effective tool to allow natural conversation to unfold.
By all means, as a representative of your brand, organization and values, have an allocated spokesperson from your business take part in active discussions on your forum. The difference in this and a Q&A forum however, is that you don’t have to constantly monitor it and worrying about having every answer one hundred percent correct and certified. This is because it is in fact a community, filled with opinion and various angles and takes on topics. This can work wonders for your brand, keeping your customers happy with the feeling they are being presented with a transparent view of your brand. If anything crosses a line, you can always be there to intervene and have your say as an official spokesperson if necessary.
Want to hear more about how Telligent Community can help increase customer retention for your business? Speak to one of our experts today.s