A great online customer loyalty is rooted in solid customer experience strategy. By consistently having relatable digital touchpoints, your customers will feel valued and as a result, will remain loyal for as long as they receive that level of service.
Think about why you stick with your favourite service providers, brands and products. Usually, or at least more often than not, it’s because you’re made to feel special. Anyone can provide the lowest price, and with today’s super competitive market, it’s a given that you can shop around for almost any service or product, thanks to the plethora of comparison websites available. But what you can’t buy is brand loyalty – to an extent.
Building up a foundation of online customer loyalty takes time and effort, and will no doubt be part of your wider business strategy. What we can offer, at Telligent however, is the platform that will allow you to launch your successful, loyal online customer base. Telligent Community is the complete digital toolbox for building brand loyalty, and at the heart of it all is an interactive, engaging community.
Here’s how to increase customer loyalty online with Telligent Community.
Brand up your blogs and digital assets
Nothing sparks loyalty more than visual touchpoints. When a customer knows – and loves – your brand’s logo, colors or even general aesthetic, that’s when it can begin to form a trusted bond in the hearts and minds of people. Better yet, when your logo is aligned with consistently positive digital experiences, it only reinforces this fact.
Our tip? Brand your blogs with your logo and stylings using Telligent’s rich blogging platform.
Give your community members prestige
It’s nice to feel valued, and being rewarded for your time, effort and contributions to something is all the more incentive to do it in the first place. With Telligent Community, when you host any kind of social space, such as a discussion forum or question and answer forum, you’ll have the option, as an admin, to award members user points, achievements as well as increase their user reputation. As well as making users feel good about themselves as contributors, this also has the capacity to increase their brand loyalty and encourage them to create more user-generated content.
Give your customers a place to discuss your brand
Set up your own company discussion forum, and let customers interact naturally with potential customers and information-seekers. Sure, feel free to engage with them as the brand’s spokesperson, but remember, you’re creating a community, not a strict, totalitarian club, and you want members to feel safe with your brand, so save excessive, regimented, and more controlled answers for your Q&A forum.
Make it easy for members to interact with each other
Telligent Community allows your users to ‘@’ tag and mention each other within the community. The user who has been tagged will then receive a notification, altering them quickly and easily to the thread, comment or post. In turn, this notification also prompts your users to react and reply quicker, resulting in more content in your community.
Let your community take their community with them, wherever they go
Being brand loyal means sticking with a product wherever you go. In terms of what this means for digital communities, portability is priceless in the mobile age. Luckily, Telligent Community is a mobile-first platform, being completely responsive and adaptive in the ever-evolving landscape of digital devices.
Speak to us about how to increase customer loyalty for your brand
Brand a customer loyalty requires many different elements to make it successful, and a lot will depend on the specific intricacies of your business or organization’s industry. As outlined above however, there are tools available that allow a brand to be engaging, present and socially-successful in the digital sphere, and Telligent Community is the leading product for results.