Let’s say your organization has a big idea, maybe it’s a website redesign, a new product launch or a service re-think. Chances are, you aren’t just going to go out there and haphazardly launch it without consulting experts and conducting public surveys.
On the other hand, perhaps you don’t have a big idea, but you want to grow and deliver. You may know that your customer base has plenty of suggestions for your service offerings, and so somehow you need to collaborate with them by keeping one ear on their needs.
For both of these two examples above, crowdsourcing is an effective way to harness the power of the collective voice, opinion and skill to get things done more efficiently and effectively.
So whether working with your internal employees, or gathering information from your audiences, read on to find out how you can use using Telligent Community as a crowdsourcing application to get to your goals quicker.
Reach out to your audience and gauge their response
The first, and most important step in crowdsourcing, is to get the word out there to your target audience. If you don’t tell anyone about your new service idea, or if you aren’t clearly reaching out to your customers for suggestions and direction, then nobody is going to know that your organization is looking to re-launch, expand or redevelop anything at all. It’s that simple.
Let those that asked the most for changes, or voiced their opinions regularly on forums, know that you’re taking their thoughts into consideration and taking action with a real drive forward for improvement. With Telligent Community, you can utilize the platform’s many features to get your announcements out to the public quickly. Try publishing a blog, and sharing it out amongst your followers through discussion forums and to gauge an initial response.
This initial announcement is key to productive audience interaction later down the line.
Donate some of your real estate for public discussion
Once the inaugural update has been sent, it’s just a matter of time until people will start to reply and become part of the inevitable two-way conversation that will unfold and help propel your progress forward.
For this conversation to happen, there’ll need to be somewhere for it to take place. Now, left to its own devices, this sort of customer involvement would most likely take place on social media. Whilst this is not necessarily bad in any way, it is limited in how your organization can take control of it. For instance, you won’t be able to moderate this or even provide authoritative answers as an admin. In essence, your ‘official’ company voice is levelled to that of any other commenter.
With Telligent Community, you can create a discussion forum in which you can moderate, provide authoritative answers and make sense of the influx of answers, requests and suggestions coming in.
Use Q&A forums for both research and feedback
Whilst you will gain effective understanding and knowledge from utilizing a discussion forum in your crowdsourcing journey, another avenue to consider is a question and answer forum.
With Q&A forum, you’ll be able to build customer trust by selecting ‘approved’ answers and giving your own authoritative stance on the latest updates. To add to this, other users will enter this question and resource area, see your previously approved answers and then be reassured in their journey for knowledge. This sort of self-service cuts down on management time and allows a lot of customer queries to be resolved with little additional effort from your workforce.
Going internal? Utilize instant messaging and activity streams
If it’s your internal workforce that you’re planning to include in your crowdsourcing, whether for opinions, knowledge or general help on the project itself, Telligent Community also offers a number of features that work well for this.
Instant messaging can help to quickly relay information that maybe otherwise be time consuming. And Telligent’s Activity Stream allows users to have a top-down view on what is happening. From image sharing and blog publishing, through to new questions and ‘@’ mentions, activity stream gives users an easy look at the highlights of a large project.
Are you interested in finding out more about what Telligent can do for your business’ crowdsourcing activities? Speak to one of our experts today.