User generated content – it’s an easily overlooked asset that holds a multitude of valuable benefits to any digital organization looking to boost brand presence, build trust and even cut down on staff requirements.
Beyond the above, user generated content can also boost search engine rankings, provide valuable insights to customer needs and simply make your brand look good to potential customers.
The Verint Community platform creates an environment that encourages the creation of user generated content, so read on for five key benefits of user generated content marketing.
Build brand trust by giving your customers a voice
If your customers have somewhere to express their thoughts, concerns and praise for your company, they’ll feel as if their voice matters. While opening up a space for your customers to voice their opinions can seem a little risky, with public social media now such a key part of people’s lives it’s hard to avoid it. If your customers have an exceptional, or particularly unexceptional experience, they’re likely to voice that somewhere, so why not offer your own platform and build trust?
By having your own space to let customers talk, you can be seen resolving issues publically, which will increase your brand loyalty as a result.
Create new content for search engines
On the more technical side of things, more content on your website means more presence in the search results. As your customers will be talking and posting about your products and services, they’re highly likely to be using the same keywords and search terms that your potential audience and would-be customers are searching for. With user generated content, this becomes a self-perpetuating cycle that results in more relevant content being created, then more new customers potentially finding your site, and going on to create more content.
The end result is a healthy community that produces SEO benefits on the side!
Look busy! More customers are coming
As humans we’re very visual beings. If something looks good, we tend to think it’s good. If something looks bad, we may be prone to acting judgmental and be put off by it. This is generally why first impressions count, and the same goes for the digital arena.
By having a busy community online, visitors will presume that you’re a busy business. Busy business usually equals good business and the trust builds from there. As soon as a customer sees that you can back it up with good customer service, then the initial visual impact has paid off. What did we say? First impressions count.
Gain valuable insights to your customer base
Transparency works both ways, and while it’s important for your customers to see what you do, it’s also extremely beneficial to see what they think.
When you can see what your customers think of your service, the insights you get can help form the basis of your next marketing campaign, promotion or branding regeneration. All in all the customer insights gained from Verint Community help to put you in touch with your customers, resulting in better, more accurate campaigns and brand developments.
Let customer service issues self-resolve
Is your customer support team sometimes stretched for resource? Can busy days put strains on your team and cause backlogs? By using an online community, this strain can be lifted and eased.
When you have an environment for users to voice concerns about issues through user generated content, such as a discussion forum, you may find that some issues resolve themselves without the intervention of your official customer support team. Did somebody say working in your sleep?
We can help you get the most out of Verint Community for your business
Feature-rich, secure and completely customizable to your business, Verint Community brings together your community through content, discussion and collaboration.
For more information on the platform, and to find out how it could benefit your organization, get in touch with us today.