British Medical Association Community
The British Medical Association (BMA), which was founded in 1832, is the trade union and professional body for doctors and medical students in the UK.
In the year to July 2015, the number of registered users has increased from 2,421 to 7,916 – growth of 227%. Unique monthly visitors have increased 100% from 11,093 to 22,215, with monthly referrals from social media up 186% from 4,555 to 13,029. By July 2015, the BMA had 57 groups on its community pages, up from 24 in the same month in 2014 – growth of 138%.
Improved engagement and a larger membership within the community means activity spills into other areas of the site and, more so, means the BMA is encouraged to continue the development of its communities.
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