Communities create unique user generated content. Search engines like Google love this type of unique, constantly updated content. The more content on your site means more opportunities for people to find you when they are using search engines.
Increase web traffic
60% of B2B marketers use web traffic to measure success and communities drive traffic as people ask question, read unique content and give feedback. More traffic means more opportunities to engage with your customers and more time they are spending with your brand.
Customers report that, “people engaged in our community spend 24% more than people who have not participated in our community.” Communities enable customers to learn about your products & services directly from other customers using those products & services.
activities designed to bring customers to the company website.